Stay entrepreneurial
You and your team keep leading. We add a board, capital and tooling around your entrepreneurship, never in place of it.
The MSP3.0 federation
Keep your name on the door. Put a group behind it.We don't just invest. We accelerate.
We invest in and partner with UK MSPs for equity, in a federated model: independent companies, one shared engine. You stay the entrepreneur. We bring capital, operators who have built and sold MSPs, and the MSP3.0 engine that makes your business worth more every quarter.
Independent where it matters. Connected where it helps. Built for the long term.
First investment · coming soon
A specialist UK MSP · 50/50 partnershipLaunching 2027. Name revealed on completion. Concept render, not a photograph.
Preview →A note from Mark
I have spent my working life inside MSPs: building one, leading a listed group, buying and selling a few along the way, and learning the hard lessons that only come from doing it. I know what it feels like when the business depends on you, when growth stalls for reasons you can't quite name, and when every offer of "help" seems to come with a clock, a fund cycle or a new name over your door.
AiGoGo Investments exists because I believe there is a better way. MSP3.0 is what happens when talented, kind, hungry people are given AI, automation and a bit of imagination, and are then trusted to run with it. We have those people on board, and they are the reason I get up fired up every morning. If you have built something you are proud of and you want to keep building it, with a group behind you that has done it before, I would love to talk.
Mark HalpinCEO, AiGoGo
#1First equity investment coming soon: a specialist UK MSP, launching publicly in 2027
6MSP operators on the Board in a Box we put inside every partner business
90 daysTo a working board, brand and sales engine inside our first partnership
2×Monthly income forecast to more than double inside our first partnership by the end of 2026
Figures for our first partnership are management accounts and a management forecast, not audited or achieved results.
The mindset
There is always room to grow. We just don't invest lightly.
It takes a shared mindset to join the federation: entrepreneurial, curious about AI and automation, and serious about customers. If that sounds like you, it's time to talk.
Most MSP capital arrives with a clock attached. A fund cycle, an integration plan, a new name on your door. We built AiGoGo Investments for the owners who want the opposite: to keep leading, keep their identity, and finally have a group behind them that has done this before.
Keep your identity
Your brand, culture and customer relationships are part of what we're investing in. We protect them and build on them.
Grow through the federation
One shared MSP3.0 engine behind every member: AI agents, automation, JoJo, a sales engine and a board you can call.
The federated model
Independent where it matters. Connected where it helps.
A federated model means each member MSP stays a separate company, with its own name, people and customers, and plugs into one shared MSP3.0 engine for the things that are better done once, brilliantly, for everyone. It is not a roll-up.
- AI agents and automation. An agentic service desk where talented people, automation and AI agents resolve and prevent tickets, so your engineers do the work customers notice.
- JoJo, our AI idea-to-production factory. It builds the tools, finds the value and tracks the benefits, so every member gets better software faster than any single MSP could.
- An AI-native sales engine. Agentic go-to-market, a Chief Revenue Officer cadence and a pipeline you can actually see.
- Board in a Box. Six MSP operators, fractional and accountable, in your boardroom every month.
- Central finance and group buying. Board-grade numbers monthly, and supplier terms negotiated for the whole federation with the margin landing in your P&L.
Our first investment · Coming soon
A specialist UK MSP. Launching on the big screen in 2027.
Our first equity investment is a 50/50 partnership with a specialist UK managed service provider. We have rebuilt its identity, positioning and sales engine together, and it launches publicly in 2027 with an Everyman cinema roadshow across six UK cities.
Be first to knowWe'll tell you when the name is revealed and the dates are confirmed, or talk to us about being our next investment.
Case study · Our first investment
What acceleration looks like.
Steady, profitable, under-marketed. That was the business we met: good people, loyal customers and an owner carrying everything. In 90 days we installed the Board in a Box, put a Chief Revenue Officer into the business, re-sourced the supplier economics and rebuilt the brand.
- Board, brand and sales engine live in 90 days
- Monthly income forecast to more than double by the end of 2026
- Three new client engagements in the Q4 forecast
- A second senior operator joins the business in Q1 2027
Within a quarter we had a board I could call, a pipeline I could see and a plan I believed in. The acceleration and guidance were huge for us.
Founder, our first investment
The first 90 days
- Week 1Board in a Box convened: monthly board, benefits tracked expected versus actual.
- Weeks 2 to 4Chief Revenue Officer in the business. Agentic prospecting live. Assessment-led sale designed.
- Weeks 4 to 8Supplier economics re-sourced: distributor growth funding and margin uplift negotiated.
- Weeks 6 to 12Brand, positioning and website rebuilt. Launch roadshow concept agreed.
- Day 90Three new engagements in the forecast. Second senior operator hired for Q1 2027.
Management accounts and a management forecast. The forecast is not an achieved result.
Ways to partner
Choose the route that fits your ambition.
We don't have one deal shape. We have the one that fits your ambition, your timing and what you want to protect. Four headline routes, and a few more if yours is different.
Accelerate first, invest later
- Who it's for
- Owners who want proof before equity
- What you get
- Our 90-day acceleration programme inside your business
- What we take
- Nothing up front. A pre-agreed option to invest if the numbers move
Minority investment
- Who it's for
- Owners who want to scale, not sell
- What you get
- Capital, the Board in a Box and the MSP3.0 engine
- What we take
- A minority stake, sized to the plan. You keep control
Equal partnership
- Who it's for
- Owners who want a true co-pilot
- What you get
- Operators embedded from day one, shared decisions at a monthly board
- What we take
- A 50/50 stake, the way our first investment is structured
Exit on your terms
- Who it's for
- Owners who want out, done properly
- What you get
- A confidential process with funded acquirers, run by our MSP M&A division
- What we take
- Nothing from you. We are paid by the outcome
Also possibleMajority with founder rollover · take value off the table, keep a stake, keep leadingBuy-and-build cornerstone · become the platform MSP in a vehicle that acquires around youJoint venture · a new company for a new market, built togetherCo-invest · family offices, funds and advisors alongside us
Not every growth partner is built the same
Private equity, a trade buyer, or AiGoGo. Compare them honestly.
| Theme | Private equity | Trade buyer | AiGoGo Investments |
|---|---|---|---|
| Control & brand | Decided by the deal structure and the fund's strategy | Absorbed into the acquirer's brand and stack | Yours. Your name on the door, your team, your P&L, with a board behind you |
| Horizon | A three-to-five-year flip to the next buyer | Permanent, but on their terms | Long-term company building, with liquidity options designed in from day one |
| Founder role | Defined by the deal, then renegotiated | Earn-out, then usually gone | Built around you continuing to lead |
| Value creation | Financial engineering and cost | Synergies for the buyer | Operators inside your business, AI agents and automation, supplier economics, new revenue |
| Social impact | None by design | None by design | A share of group profits funds Bright Sparks and young talent |
| Best fit | Owners wanting a financial transaction | Owners wanting out now | Owners who want to keep building, with help |
How it works
It starts with a conversation, not a commitment.
A clear, confidential path from first coffee to completion and the first 100 days. Indicative terms in two to four weeks; completion in eight to sixteen.
- 01
Getting to know each other
A confidential conversation about your ambitions, your numbers and the questions you're trying to answer.
- 02
Assessment & indicative terms
Strata, our own market intelligence, plus a secure data room. You get an honest view of value and the structure that fits.
- 03
Heads of terms
A shared commitment to make it work, with the structure, the role you want and the plan written down.
- 04
Due diligence
Financial, commercial, technical and cultural. Done respectfully, because the people are what we're investing in.
- 05
Signing & completion
Coffee becomes champagne. The start of the next chapter, not the end of the story.
- 06
Announcement
Press, customers, team and partners told properly, with the story you want to tell.
- 07
First 100 days
Board in a Box live, MSP3.0 tooling installed, supplier reset, sales engine running, benefits tracked monthly.
Who we invest in
Good MSPs we can help become great.
We back UK managed service providers from start-ups to established groups. Size matters less than mindset: real customers, real recurring revenue and an owner who still has ambition.
Part of every partnership is a commitment to young talent: apprenticeships and early careers inside member MSPs, supported by our Social Impact division.
Wants to keep building
Not looking to retire. Looking for the next chapter, with a group behind you.
Open to AI and automation
Curious about what agents, automation and JoJo could do inside your business, and willing to find out.
Profitable, recurring revenue
Managed services, Microsoft cloud, security, connectivity or telecoms. Contracted and sticky.
Strong client retention
Customers who stay because the service is good, and who would say so.
Ready to GoGo?
Let's build your next chapter together.
One conversation. Tell us what you want to happen to your MSP and we'll tell you honestly which route gets you there.
Start a conversationConfidential. No obligation.