Qualified targets that fit, progressed to completion, integrated without losing clients.

A mandate built around your size, region and stack, so you only see businesses you would actually buy
Qualified, warmed opportunities, not cold lists you have to work yourself
Managed through to completion so your team stays on the day job
A sequenced 100-day plan and retention risk register so the value you paid for stays in the business

Strata · self-built IP

Know value, fit and risk before the first meeting.

Strata is AiGoGo's own deal intelligence, powered by JoJo. It maps value, fit and risk across the MSP market before anyone is introduced, which is why our matches complete and other people's lists don't.

Qualification scoring on every seller and buyer
Fit mapped by size, region, stack and culture
Risk register from day one, not at due diligence
Ours, end to end: no third-party database

How it works

From first call to completion.

01
Confidential conversation
Fifteen minutes with an operator. No deck. You leave with a straight view on value and options.
02
Strata
Value, fit and risk mapped before any introduction.
03
Match & progress
Right buyer, right structure, managed to completion.
04
After the deal
100-day plan, integration support, benefits tracked.

For acquirers

Free MSP M&A Insight Reports

Short, practical reads written by operators who have bought, integrated and sold MSPs.

Reports are being finalised; request a copy for email delivery.

Diligence to integrationFrom diligence to integration

01Mandate & fit
02Qualified target
03Diligence
04Completion
05First 100 days

Diligence that catches the quiet risks in MSP acquisitions
Where MSP-specific risk tends to hide, and the questions that surface it.
Integration without killing the culture you just bought
How to sequence change so the people and clients you paid for stay.
Finding founder-led MSPs that want a partner, not a wipeout
How to recognise and approach owners who are open to the right partner.
Building a buy-and-build pipeline that actually converts
Practical habits for turning a target list into deals that progress.
Post-deal 100 days: board, brand and sales engine
A sensible running order for the first hundred days after completion.

MSP acquirers – FAQs

Who do you work with?

Owner-founders selling an MSP, and acquirers looking to buy the right MSP first time.

Who are the buyers?

We have multiple well funded acquirers and 20+ live MSP exit discussions. We shortlist the ones that fit your business, culture and goals.

What is Strata?

Our own deal intelligence. It helps us match you with the counterparty most likely to value what you've built.

Is it confidential?

Yes. Buyers see an anonymised summary first, and an NDA is available before you share any confidential detail.

How long does a sale take?

It depends on the business and the buyer.

How do I start?

Start a confidential conversation through /contact.

READY?