Stay entrepreneurial
Founders and local teams continue to lead. The people closest to customers stay central to the company's future. We add a board and a sparring partner around that, not over it.
The federated model
Independent by design. Stronger together.
A federated model means independent MSPs, each with its own name, people and customers, sharing one engine for the things that are better done once for everyone. Local entrepreneurship stays in place; behind it sits a group that is building the next generation of managed services.
Built to strengthen MSPs, not absorb them
Your company stays yours. It just stops being alone.
The federation is not built to fold companies into one central organisation. It is built to help strong MSPs grow further while keeping the local identity, leadership and entrepreneurship that made them worth investing in.
Members stay close to their customers, teams and markets. Behind them sits one shared MSP3.0 engine and a group of operators who have built, bought and sold MSPs themselves.
Independent where it matters. Connected where it helps. Built for the long term.
Keep your identity
Brand, culture and customer trust are part of company value. Where they create value they are protected and built upon. We are not trying to make every member the same.
Grow through the federation
Autonomy does not mean isolation. Members gain other MSP entrepreneurs, practical playbooks, group buying power and a shared AI-native engine, without unnecessary centralisation.
What MSP3.0 adds
The things that are better done once, brilliantly, for everyone.
MSP3.0 is our next-generation operating model: talented people, repeatable automation and AI agents working together to improve customer outcomes. In the federation it shows up as six shared capabilities around your MSP.
Agentic service desk
Agents triage, resolve and prevent routine tickets; your engineers handle the work customers notice. Fewer tickets, happier customers, calmer teams.
Repeatable, measured, everywhere
Onboarding, patching, reporting, billing: automated once to one standard and measured at the board every month.
Our AI idea-to-production factory
JoJo is AiGoGo's own AI platform. It turns a member's idea into working software, finds the value and tracks the benefit, faster than any single MSP could.
AI-native go-to-market
A Chief Revenue Officer cadence, agentic prospecting, brand and content, and a repeatable assessment-led sale.
Six MSP operators, in your boardroom
CEO, CRO, CTO, CMO, AI transformation and M&A. Fractional, accountable, and the leadership team you would hire if you could afford all six.
Central finance and group-scale supplier terms
Board-grade numbers monthly without building a finance function, and distributor, Microsoft and vendor terms negotiated for the whole federation with the margin landing in your P&L.
Built to last
Not a quick-exit model. A company-building one.
We invest with the belief that sustainable value is created over years, not quarters. Your company is a team, a reputation, a customer base and a culture built over a long time. The build-to-last mindset means protecting continuity and helping the business become stronger over time, not forcing it into a mould.
That does not mean there is never liquidity. It means liquidity is designed in with you, at the right moment, on terms you understood from day one.
Shared values, shared goals
Challenger mindset. Kind by default.
We bring together MSP leaders who want to learn from each other, are willing to experiment with AI and automation, and are relentless about customer and employee experience. We challenge each other hard and treat each other well.
And because we are AiGoGo, a share of group profits goes to Bright Sparks and to apprenticeships and early careers inside member MSPs, so every member's success does more than one job.
Understand the model before you start
The questions owners ask most.
Who runs the business day to day?
You lead; we bring operators where you want them. The Board in a Box meets monthly and a short list of reserved matters is agreed together before anyone signs, so you always know exactly what is yours to decide.
Does my brand survive?
Yes. We treat your brand as part of the value we are investing in. If a rebrand would make the business worth more, as it did for our first investment, we will design it with you and you will own the result.
Will I be merged with other MSPs?
No. Your brand and P&L stay yours. Members are separate companies that share an engine, not divisions of one.
What does the shared MSP3.0 engine cost a member?
A platform retainer that is set against the savings and margin the engine creates, reviewed at board level every quarter. The aim is that the engine pays for itself quickly and the surplus stays in your P&L.
How do I eventually get my money out?
Several routes, designed in at the start: dividends as the business grows, a sale of the group or your part of it, or a buy-back of your stake at an agreed moment. You choose the timing.
Every member partnership is an equity partnership: shared ownership of an MSP that keeps its own name, inside the federated MSP3.0 model.
See how the model would work for your MSP.
Bring us your numbers and your ambition. We'll show you what the federation would change, what it would protect, and what it could be worth.
Start a conversationConfidential. No obligation.