An equal partnership
An equal partnership. The founder keeps leading; we are in the boardroom every month.
Our first investment · Coming soon
Acceleration, live.
Our first equity investment is a 50/50 partnership with a specialist UK managed service provider. Together we have rebuilt its brand, positioning and sales engine, and it launches publicly in 2027 with an Everyman cinema roadshow across six UK cities. The name is revealed on completion.
Concept render of the launch roadshow, not a photograph of an event. The company's name is withheld until completion.
The business
A specialist, not a generalist.
Steady, profitable and under-marketed when we met it: good people, loyal customers and an owner carrying everything. The kind of MSP that deserves a group behind it.
It is a specialist, with a repeatable assessment-led sale that we designed together and a brand rebuilt to match the quality of the work. Everything else about it, you will hear on launch night.
Live inside the business
Board, brand and sales engine live inside the business.
Public launch
Public launch with an Everyman cinema roadshow across six UK cities.
The first 90 days
- Week 1Board in a Box convened: monthly board, benefits tracked expected versus actual, six operators in the room.
- Weeks 2 to 4Chief Revenue Officer in the business. Agentic prospecting live. Assessment-led sale designed.
- Weeks 4 to 8Supplier economics re-sourced: distributor growth funding and margin uplift negotiated.
- Weeks 6 to 12Brand, positioning and website rebuilt. Everyman launch roadshow concept agreed.
- Day 90Three new engagements in the Q4 forecast. Monthly income forecast to more than double by year end. Second senior operator hired for Q1 2027.
Management accounts and a management forecast. The forecast is not an achieved result.
Case study
What acceleration looks like.
Here is what the partnership changed in its first quarter.
- Board, brand and sales engine in 90 days. Monthly board, a rebuilt identity and a pipeline the founder can see.
- Income forecast to more than double. From a steady baseline to a step change by the end of 2026.
- Three new engagements in the Q4 forecast. Won through the assessment-led sale we designed together.
- A second senior operator joins in Q1 2027. Investing in people, not just process.
Within a quarter we had a board I could call, a pipeline I could see and a plan I believed in. The acceleration and guidance were huge for us.
Founder, our first investment
The launch
Six cinemas. One quarter. A different kind of MSP launch.
Launching in 2027 with an Everyman cinema roadshow across six UK cities. Each evening: a 20-minute story from the founder, questions, then the film.
6Everyman cinema evenings across six UK cities over one quarter
2027Public launch year. Dates confirmed on completion of the investment.
Why it matters for you
This is the template, not the exception.
Everything we did here, the board, the CRO, the supplier reset, the brand, the assessment-led sale, is the MSP3.0 engine we bring to every member of the federation. The first investment is one business. The playbook is built to scale, and the next members plug straight into it.
If you run a UK MSP and want this kind of acceleration behind your own name, we would like to talk.
Be first to hear the name.
Leave your details and we'll tell you when the investment completes and the launch dates are confirmed. Or tell us about your MSP.